Amazon.com.au Kicks-off in Australia

Amazon,Inc. has just recently launched Amazon.com.au, a dedicated e-book and app retail store for the Australian market.

Australians are without a doubt book-lovers. There is certainly a really significant market in the business of book selling. With the advancement of technology, electronic books are becoming very popular. Also, with the huge popularity of these ebooks, numerous electronic readers have been distributed in the marketplace. The most favored e-book reader to date is the Kindle. It offers several units such as the Kindle Wifi only, Kindle Paperwhite, Kindle DX as well as the a variety of editions of Kindle Fire. Some other popular brands consist of the Nook and Sony E-reader.

With the attractiveness of Amazon Kindle in The land down under, the judgment of Amazon to launch Amazon Australia is a no-brainer. Undoubtedly, you will find a huge business for e-books in Australia. Which in turn market demand can be addressed well by Amazon when it puts up a dedicated ebook shop in the region. With the introduction of Amazon.com.au, Australians can now order as well as download and read ebooks and mobile applications sans Amazon.com, the US store.

Of course, this retail outlet is not without limitations. Furthermore, possibly not everyone is pleased with its launch. To begin with, local electronic book shops might be suffering with the introduction of the big supplier in the industry. With its popular trademark, this will definitely get a substantial percentage in the marketplace. Second, there are downsides in the books which can be sold in Amazon.com.au. It’s widely known that Amazon.com offers enormous number of labels. These, however, will not all be available in Amazon.com.au. The latter retail store will simply sell a very limited books which can be best suited to the Australian audience. Ultimately, most are disappointed that Amazon.com. is merely an electronic-book and app store. With the great sector in the shopping online market in The australian continent, numerous people were waiting for that Amazon is going to launch any local online shop much like Amazon US, in Australia. To the dissatisfaction a number of Aussies, Amazon Australia was released merely as an electronic-book and also app-store.

Acceptably, we’ll can never predict that the establishment of this shop could mean the introduction of a much bigger Amazon Australia. It could be the commencement of the entry of Amazon, Inc. in the local sector. There may be a probability that in the near future, it will play against Australia’s online website.

Nevertheless, Amazon.com.au is a good start for Australians. At least for now, Aussies can buy books on this regional Amazon store.

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